Brand Book
Visual identity guide for The INC. channel family
BASS INC.
Bass House
Heavy bass house, filthy drops, sub-bass pressure — warehouse energy at peak time.
Logo Assets
Primary Logo
Emblem / Badge
Avatar / Profile
YouTube Channel Art
Color Palette
Primary
#FFE600
Background
#1A1A1A
Text (Light)
#FFFFFF
Text (Dark)
#000000
Typography
Font
Fortyfive (custom)
Style
Bold condensed sans-serif. Angular parallelogram shape — wider at top-left, angled cut at bottom-right. 'BASS' on first line, 'INC.' on second.
Visual Direction
Mood / Vibe
Dark warehouse, neon yellow accents, industrial, gritty. Speaker stacks, smoke machines, strobes.
YouTube Thumbnails
Dark backgrounds with yellow accent lighting. Industrial/warehouse photography. High contrast.
Brand Family Rules
✅ Do
- • Use consistent "INC." suffix across all channels
- • Maintain the angular/parallelogram logo shape
- • Keep channel-specific color as the only differentiator
- • Use black backgrounds for all logo presentations
- • Keep typography bold, condensed, and minimal
❌ Don't
- • Mix channel colors across brands
- • Use light/white backgrounds for logos
- • Add decorative elements to the logo
- • Use different fonts between channels
- • Stretch, rotate, or modify the logo shape